| Blog | August 2010

Next Steps

21st Century Handshake

August 23, 2010 @ 10:05am

Updated — July 13, 2011 @ 11:18am

by Andrew Kim

In late August, Apple started their attempt to start push mobile payment solution into the hands of the consumer. In a recent Engadget article discovered Apple hired a new Product Manager of Mobile Commerce.Honestly, Apple and Paypal is just behind Japan where established mobile phones are fully capable of transactions in trains, convenient stores, and online payments.

21st Century Handshake is making digital transactions with a swipe of technology. Its exciting to see some excitement in this progress where cloud transactions are effective for every mobile user. Paypal has been effective with their users in creating bump payments between iPhones. Unfortunately, if you don’t have Paypal there is no software out there yet that matches their success. Looking forward as the most handheld device in the last decade phones and smartphones alike will be the force redefining online banking.

Tags

Apple, ebay, iPhone, Paypal

Comments

View & Post Comments

Social Media Tools for Parents (Part 2 of 2)

August 19, 2010 @ 1:58am

Updated — July 13, 2011 @ 11:20am

by Andrew Kim

Welcome to Part 2 of this week’s look into the significance of social media in hands of consumers. All it takes is one mother to take down Pampers’ new line of diapers overnight. Like I mentioned last week companies have used social media and networking intensively in their websites, packaging, and PR in all medias. There is a dark side to this when your premier relaunch of your product line goes into a downward spiral.

Proctor & Gamble’s strongest baby brand is Pampers’ with a line of baby diapers and wipes. Pampers’ earlier this year revised certain diapers with Dry Max Technology. Without a doubt a prestige brand like Pampers’ would test their products extensively before releasing it. Slowly individual mothers have been reaching out to the internet and social media in sharing stories. The product that came into question was Pampers Swaddlers or Cruisers with Dry Max. At some point several mothers in different markets started a new movement on Facebook. The controversy started with a mom noticing several diaper rashes and investigated it with her pediatrician. Diaper rash has been a common problem for newborns and young toddlers, and there are plenty of solutions in dealing with it. No matter what advices, diaper creams or old wives tales that she encountered it didn’t help her baby. I personally used the product as well and my own child would have similar symptoms. These mothers eventually concluded that these several rashes or in some cases chemical burns have originated from the Pampers’ diapers.

Proctor & Gamble responded with normal PR practices in showing proven tests from various sources that these diapers were clearly 100% safe. With social media mothers continued to unite with one voice and demanded a recall of these diapers. Since May 2010 several mothers in Ohio have gone into court filings against Proctor & Gamble. What we can learn are companies cannot be naive any longer where social mediums have given mothers the tools to take down a Goliath. Of course I’m not scaring future businesses in avoiding social media, but to use it to stay ahead or be on guard of the modern consumer. The public are forgiving people, until a company thinks they know better. Elative marketing’s approach with clients is to look into long-term strategies and anticipate for anything.

Recent Article #1: Social media empowering parents with complaints against Pampers
Recent Article #2: Procter & Gamble in Bind Over Moms’ Web Attack on Pampers Brand
Recent Article #3: Pampers Parents Irritated at P&G Push-Back
Recent Article #4: Parents upset over P&G’s Pampers diapers

Tags

baby, child care, Facebook, newborn, Pampers, Parenting, pediatrician, Proctor & Gamble, social media, Swaddlers, twitter, Yelp

Comments

View & Post Comments

HTML5 video solutions

August 17, 2010 @ 3:33pm

Updated — August 20, 2010 @ 8:23am

by Jeff Byrnes

So everybody’s excited about HTML5, and the native media capabilities it brings; specifically the <video> tag. But at the moment, support is a bit tricky. To quickly reiterate:

Safari 3.0+ supports H.264 video & AAC audio in an MP4 container
Firefox 3.5+ supports Theora video & Vorbis audio in an Ogg container, or WebM (VP8 video & Vorbis audio in a Matroska container.)
Chrome 3.0+ supports both H.264 & AAC in an MP4 container as well as Theora & Vorbis in an Ogg container.
iOS & Android support H.264 & AAC audio in an MP4 container.
Opera 10.5+ supports Theora video & Vorbis audio in an Ogg container.
IE9 will support both H.264 & AAC in an MP4 container as well as Theora & Vorbis in an Ogg container, but IE8 and earlier have no support for HTML5 video, and must rely on Flash.

So, as you can see, things are all over the place. To properly implement HTML5 video, we need to supply two video files: one file encoded with H.264/AAC contained in an MP4, and another encoded with Theora/Vorbis contained in an Ogg. It would also be wise to create a WebM version of your video as well, to future-proof yourself for the day when Theora is deprecated completely.

Now, once you’ve got your video files encoded, the matter of embedding them correctly raises its ugly head. Thankfully, there are a few ready-to-go solutions for this.

First up is Video for Everybody, created by Kroc Camen. VfE serves up HTML5 video (MP4 and either Ogg or WebM) without JavaScript. This is the very first solution put forth for easy HTML5 video support, and, as Kroc himself writes, should in no way be considered a long-term solution. But he’s being very forward-looking, and not very generous with his work. The primary goal with this player is to use no JavaScript, and thus make it as widely compatible as possible (think RSS readers & other JS-disabled avenues.)

Next, we’ve got Video JS, which, true to its name, relies on JS. However, unlike VfE, the controls are consistent between platforms, which is definitely a marked improvement.

The third and, in my opinion, most promising ready-made solution for HTML5 video is SublimeVideo by the gurus over at Jilion. This is a player with not only a consistent UI, but tons of additional features, a full-window mode (and a full-screen version in Safari!), and it’s being neatly packaged up. Unlike the other two, however, it’s still in-progress, and it will only be free for non-commercial use.

So there you have it folks; some readymade HTML5 video solutions; enjoy!

Tags

HTML5, javascript, video

Comments

View & Post Comments

Social Media Tools for Parents (Part 1 of 2)

August 9, 2010 @ 10:42am

Updated — July 13, 2011 @ 12:24pm

by Andrew Kim

Part 1: Sooner or later parents of different generations and ethnics are getting involved with the basics of social media. Not as intensive as tweeting, but Facebook has strengthen family networks and rapid fire feedback. In this week’s blog is about the highlights of search engines and social media networks for parents. Next week I’ll give an example of a PR disaster companies need to be aware when their brands can be disseminated and easily tarnished overnight.

Using Google, Bing, Yelp, and Wiki-Everything on the iPhone has given my wife, wealth of knowledge from the apple tree in a matter of seconds. As first time parents we are constantly seeking new methods and make split-second decisions as a family. What’s great is pulling information from several websites or batch of links from Google before getting it from the doctor’s office. Relying on the feedback of hundreds of other blogs has given us the second opinion we needed. Yelp has been the best in finding hopeful brick and mortar business where they have effective in seeking the right care for our child. Of course if something is obviously wrong and want more thorough information please consult with your pediatrician.

Facebook has been a great asset to get information, promotions and a structured way in giving back companies our feedback. How valuable is that? Companies not yet in online marketing must take advantage in these technologies, before spending critical funds elsewhere. Elative Marketing has the strong platforms for clients and companies can use to implement immediately.

Tune in next week.

Tags

baby, child care, Facebook, newborn, Parenting, pediatrician, social media, twitter, Yelp

Comments

View & Post Comments

Facing the (Font) Future

August 6, 2010 @ 4:14pm

Updated — August 16, 2010 @ 8:37am

by Jeff Byrnes

It seems as though the technology for representing fonts on the web are finally coming to fruition. With the W3C’s near-adoption of the WOFF format (it has remarked that “…it expects WOFF to soon become the ‘single, interoperable format’ supported by all browsers.”), @font-face seems poised to become the firm technology for embedding fonts in a site.

Previously, techniques like cufón & sIFR were the best way to deploy a font not commonly installed across all systems, or to guarantee a particular font is used. These required JavaScript alone at best, or a combination of JavaScript & Flash.

So with that, I give you the most bulletproof, known as the smiley variation, way to deploy @font-face to your site (courtesy of Paul Irish):

@font-face {
    font-family: 'Graublau Web';
    src: url('GraublauWeb.eot');
    src: local('☺'),
         url('GraublauWeb.otf') format('opentype');
}

It’s always good to know how it all works, so definitely head over to Paul Irish’s article, but you can use Font Squirrel’s @font-face generator to simplify your life.

Now, however, the biggest hurdle is the licensing. Since we are basically allowing for the downloading of the font files, things can get a bit sticky. Thankfully, many of the font foundries are coming around and crafting new licensing, and even creating web versions of their typefaces. At the very least, they’re joining forces with other JavaScript-based solutions like Typekit and Fontdeck. We’ll see how it all turns out.

Tags

@font-face, CSS, CSS3, cufón, fonts, sIFR, typography

Comments

View & Post Comments

Tweet Your Menus, Dine with Immediate Satisfaction

August 2, 2010 @ 12:39pm

Updated — July 13, 2011 @ 12:18pm

by Andrew Kim

Having that midnight craving or sick of fast food solutions at work? Give your local social media food trucks in your neighborhood a try. Out the door of the usual greasy, iced, and forgettable foods, say hello to the new tech buffet line. How can we say no to Twitter, Facebook, blogging and every other social media avenue? It’s the perfect vehicle for informing your customers instantly of your restaurant or event. You can actually enjoy something good and know when andwhere to be back for more. Significant challenges for meals on wheels are telling their customers when and where to find them. Today’s iPhones and smartphones give businesses affordable way to mass market their brands overnight.

A combination of Elative Events and Social Media services can provide businesses with direct marketing and cost-effective feedback. Utilizing social media for events, product release dates, PR alerts, and limited promotions are great to put information out there. Setting up these services for your website or business can save you on traditional marketing and reinvest where its more important.

So do yourself a favor find your local food trucks and treat yourself.

Kogi BBQ Truck, Greater Los Angeles, California
Dessert Truck, Greater NYC, New York
General Bao Bun Truck, San Francisco Bay Area, California