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Miscellaneous

New 37signals ID for Basecamp

December 14, 2009 @ 10:46am

37 Signals, makers of Basecamp project management web app, have begun rolling out a new login system that paves the way for many exciting feature enhancements to come. As our recent clients all know, Basecamp is an amazingly powerful, yet simple system that helps everyone stay on the same page.

With the new login system, one of the biggest improvements is that you can now use the same login for other Basecamp accounts and Backpack, Highrise, and Campfire accounts. Read more about the new login system on 37 Signals' product blog entry on 37signals ID.

Birdmonster Joins Freshman Class on MTVu

January 22, 2009 @ 11:26am

Birdmonster has been making moves in all the right ways, which included performing a few gigs recently at the Sundance Film Festival.

Now their "Born to be Your Man" music video is in the running to be in regular rotation on MTVu! And the best thing is, you have the opportunity to support their success!

Voting ends tomorrow (Friday, January 23rd) at noon Eastern time. Vote to support good music now!

View the Birdmonster project

New Resource Bank Wins Best New Green Biz Award

December 31, 2008 @ 3:58pm

Elative would like to congratulate New Resource Bank, where we have a business bank account, for winning the "Best New Green Biz" award from SF Weekly's 'Best of San Francisco 2008'. It's admirable that New Resource puts sustainability near the top of its concerns, and certainly, there's no other bank we'd want to be associated with. Make us proud!

Alex Karweit's ENEMY debut

October 30, 2008 @ 7:07pm

Addo Label artist Alex Karweit is releasing his debut CD the first week of November. The album was remastered, and the CD will be available for anyone attending the release party on Sunday November 2 at the Hotel Utah Saloon. For any fans that have the original version, they can trade it for the new one for free. The album will also be available at online retail stores starting on Tuesday November 4th. Listen and learn more at www.alexkarweit.com.

View the Alex Karweit project

Birdmonster Tours North America

October 20, 2008 @ 12:42am

Birdmonster has left the nest that is the Bay area to tour North America with The Rumble Strips. Elative's Kyung Min was able to catch the San Francisco leg of the tour at Popscene this past Friday, and they sure were killin' it, like the seasoned concert veterans they've become.

View the Birdmonster project

The Conversation

October 18, 2008 @ 9:30pm

Elative's Kyung Min attended The Conversation this weekend, a conference on the future of cinema, games, and online video, with particular emphasis on the new tools, distribution methods, and rules of the new era of rich media. Speakers included representatives from Dreamworks Animation (showing off their new digital 3D technology), Netflix, JibJab, YouTube, Webby Awards, Workbook Project, and more.

There were many parallels to other industries in the entertainment sector, particularly music, as it's no longer about wishing and praying for that big distribution deal. Instead, filmmakers and content creators taking on more of the marketing and distribution into their own hands, using various metamorphoses of web browsers and the internet for the vital communications paths to their target audiences.

It's Back to the Lab, with a Pen and Pad

October 18, 2008 @ 11:14am

Coldbloods, a special client of ours, finds themselves in certain situations that give them an opportunity now to reassess their focus and business model. As a result, the new website we've been developing for them has been put on hold, and we wish Coldbloods the best of luck with whatever new direction they chart out to explore.

Music Lovers' Grand Opening in Berkeley

September 27, 2008 @ 8:16pm

Music Lovers, the Bay area's finest in high-end audio, video, and home installations, opened a new location in Berkeley this weekend. Having outgrown their previous Berkeley location, Music Lovers has taken the opportunity to strengthen their business with a bigger facility that's closer to downtown Berkeley.

Mike and Kyung from Elative were at the grand opening festivities to congratulate them on this significant milestone achievement. We've recently been hired to further their upward journey by revamping the Music Lovers website and helping to improve search engine performance.

Alex Karweit's monthly residency

September 14, 2008 @ 7:09pm

Alex Karweit will begin a residency at the Hotel Utah in San Francisco with a brand new band. Starting in October, Alex will be performing the first Sunday of every month. Each month will feature new music, prizes, and some great headline acts from around the globe. Sign up for his newsletter to learn more at www.alexkarweit.com.

View the Alex Karweit project

The Addo Label signs Alex Karweit

September 8, 2008 @ 5:20pm

Elative Marketing's sister company Addo Label has signed a contract with local SF bay area artist Alex Karweit. This fall Addo will release his debut album, Knock 'Em Out. Learn more at www.alexkarweit.com.

Birdmonster Releases Latest Album

September 4, 2008 @ 5:53pm

Elative Marketing client Birdmonster has just released its latest album. From The Mountain To The Sea is now available in record stores everywhere and can also be purchased on the brand new Birdmonster webstore.