Description

Elative was subcontracted by Poray Imageworks to design all of Silicon View's trade show booth materials in a new design style that their ad agency had recently outlined.

Since Silicon View's PED panels look the most stunning at night, while used as highway billboards, we created an evening highway scene with the booth.

A curving road, which skillfully weaved around the furniture of the booth, grounded the entire display.

The booth counter, the stand-up display and the animated slides of the LED screens were created to display messaging with the updated company designs.

The highway image that graced the large panel required heavy imaging work. By removing unneeded elements and adding more cars and appropriate visual cues, the suggestion of rush hour traffic was developed.

With other booths being little more than banner here and a poster there, the strong concept and unified design of Silicon View's booth helped make it the talk of the trade show floor.