Description

Ann Taylor needed to focus on marketing for their internal staff ahead of the 2009 holiday shopping season, and these series of videos allowed to key architects of company strategy to convey a strong message kept all sales associates focused on the same approaches.

Thierno helped Ann Taylor communicate that message throughout the company by combining various video assets from in-store experiences, to one on one interviews, and catalogue imagery to allow the visual and auditory components strengthen the marketing messages of the videos.

* This project was completed by Thierno Diallo, Video Editor of Elative Marketing, as a freelancer prior to joining Elative Marketing.