Description

The College Repertory Orchestra is the only orchestra at the Berklee College of Music. Not only that, it's a completely student-run venture.

While there are classical musicians and composers at Berklee, this was one of the largest and most visible organizations that represented the genre. This meant that the image of the orchestra had to unequivocally imply classical music.

Through the use of intricate yet elegant serif type, and an "O" that's been slightly modified to suggest music with a whole note look, the CRO logo accurately portrays the look the orchestra needs.

The website allowed for the rest of the college to get introduced to classical music and the orchestra's members, performances, and events.

* This work was completed by Kyung Min, Creative Director of Elative Marketing, while working as a freelance designer previous to joining Elative.