Description

Kyung Min helped to define and execute public messaging using the Digidesign website, new media channels such as YouTube and pro audio forums. He was also responsible for establishing the market positioning of the company's products and service offerings on the web.

This entailed web design for the website, mini-sites, marketing e-mails, interactive Flash design for banners and audio/video players, copywriting and copy editing, as well as working with others in marketing to define web strategy for marketing and sales initiatives.

* This work was completed by Kyung Min, Creative Director of Elative Marketing, while employed by Digidesign as Content Manager of Web Marketing.

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