Description

The Music Technology Division of Berklee College of Music was in need of an brand identity that would help them as they raised visibility for the most progressive, and fast becoming the most popular, area of the college.

A circular shape encompassing a single pulse, represented by a digital waveform, encapsulates the essence of the forward progression in music technology as simply and as elegantly as possible.

* This work was completed by Kyung Min, Creative Director of Elative Marketing, while working as a freelance designer previous to joining Elative.